STENNA design wizard
AI powered virtual interior designer
The project was completed under the guidance of Ms.Nijoo Dubey. The complete project including but not limited to research, analysis, UI elements design, UX design and prototyping was completed within 24 weeks
Presented below is the summary of the Research.
The detailed work is protected by NDA and can be discussed in a closed interview.
Quick links
Company Background
The company has a long standing in the wallpaper industry with over 40 years of experience, 20,000+ products and pan India presence in 50+ stores.
Presented work is part of my original research done during the 6 month grad project at STENNA Wallpapers Pvt. Ltd. (Delhi).
DESIGN PROCESS
I followed the following design process for the 30 week project.
Only parts of the work are presented here because of NDA with Stenna.
Please contact me for the detailed version of the project.
Research
Phase 1
Analysis
Research
Phase 2
Ideation
Execution
Background
Research Plan
Interviews
Market Visits
Surveys
Competitor Study
Affinity Mapping
Client Persona
Cust. Journey
Comp. Benchmarking
Anti- patterns
SWOT
Scope of Project
Desk/Secondary research
Shanon weaver model of communication
Chat bot use cases & benchmarking
AI & ML basics
Design Brief
Design Considerations
Initial Concepts
Entity- Relationship Diagram
Concept comparison
THE IDEA
Design Strategy
Info-Interaction mapping
UI element design
Hi- Fidelity Prototype
RELEVANCE
Increase in disposable income of urban and semi urban population, has lead customers to invest much more in lifestyle products.
Excessive choice and lack of selection aid in the industry, is leading to stagnation of products.
Wallpaper industry has been on a constant rise since mid 90s, with TV and media influencing the audience.
Retailers and customers are unable to visualize some of the designs and hence end up making either a “safe” choice or an erroneous one.
RESEARCH PLAN
PHASE 1
Surveys & Interviews
"Information related to wallpaper isn't available"
End Customer
Demographic identification
Decision making process
Role of texture in choosing the wallpaper
Spaces with wallpaper and concerns about wallpapers
Visual questions with wallpaper swatches and rooms
Field Studies
Me and my colleague, Neerosha, went to multiple format stores in varied parts of Delhi-NCR to assess the different customer experiences and aesthetics.
We spoke to multiple retailers and distributors about their experiences with the brand and introduced the concept of a digital tool.
From our interviews and surveys, we found various discrepancies between client requirements and retailer's perspective on it.
The in-depth analysis & strategy is under NDA, please contact me for the same.
Females are decision makers in 90% of homes
People bring pictures and ideas from Pinterest and google
Most people want in the range of Rs. 1500- 2500 per roll
RESEARCH ANALYSIS
PHASE 1
First step towards affinity mapping
I started with all the key-points from the interviews and did affinity mapping to figure out the gaps in the supply chain.
Did affinity mapping and multiple touchpoints were found for UX strategy.
We were already aware of some of the gaps but the grounded qualitative research lead to a better assessment of the actual situation.
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Client- Retailer Interaction. Questions asked, decision-making process, time taken and issues
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The retailer and distributor perspective board- what they hear, do and see
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Other insights about customers and sales
Key Pointers
Some customers are well read on design styles, most have no awareness of design or quality
Catalogs need better categorization by spaces/ colors/ interior styles
Most clients have difficulty visualising various sizes and colors
The in-depth analysis & strategy is under NDA, please contact me for the same.
USER PERSONA AND JOURNEY
One major finding during our research was that more than one person is the decision maker in case of wallpapers. In over 70% cases, the lady of the house - wife, daughter, mother- decides upon the design and the men usually pay.
In recent times, more and more men are taking interest in elevating their lifestyle.
I have chosen 2 use case scenarios that highlight various issues in the retail chain and the opportunities using emotion mapping of end-customer.
In both cases, more than one person is influencing the decision and hence the role of both in each.
ADITI & AYUSH ft. Pluto
Aditi & Ayush's journey mapping and opportunities. Click to enlarge
The contrasting duoSuneeta and Shweta
Suneeta & Shweta's journey mapping and Opportunity. Click to enlarge
Re-articulated Brief
To design a digital tool based on AI (future), that would aid in wallpaper selection to the end user. The goal is to make the decision making process more convenient for the end user by re-evaluating the role of all stakeholders at each stage.
The driving idea being a bridge between Stenna and end-user since retailers/ distributors would up-sell "safe" design choices to maximise turnaround and minimise churn- leading to dead stock.
Further Strategy and Design process involved is bound by the NDA with STENNA. Please contact me for the same.
Mid-fidelity prototype
